As last week’s round of The Apprentice showed, finding a successful formula for a men’s magazine is easier said than done. Both teams settled on formats that managed to alienate potential advertisers and readers – genius. One route was the very well-trodden Lad’s mag format, all boobs and hair gelled wey-heying (curiously championed...
I don’t speak Japanese. Although, I did study Shiatsu for 3 years and (amongst other things) learned that the Japanese are in general much better at kneeling for long periods of time than we are the West. We spend far too long slouching in...
Recently completed a great project working with the lovely people at Key Parker on STP – a brand with more heritage than you can shake a dipstick at. We put together a pitch-winning proposal for a summer event programme that’ll be visiting various automotive...
“I miss you loads. I’ve got an ache inside because I miss you so much. I wish you were with me right now. I remember that last time we...
I’ve spent a good deal of my career in advertising thinking about brands and what’s apparent is the relentlessly global nature of brand communications. As brands get bigger they...
It’s interesting to see that in Ad Age’s Top 100 Advertising Campaigns the most recent is 1995 – not one campaign from the last 15 years has made it...
